DenizliTogether with his brothers, he laid the foundation stone for the Pamukkale winery in the Güney district of Turkey. Yasin Tokat’His 60-year professional career is exemplary for the cooperation between agriculture, industry and trade.
Hit, “The weight of the grapes grown here found buyers up to 44 lire. We were injured but the farmer won. He became a vigilante whose monthly income rose to 30,000 lira. To the governor of Denizli (Ali Fuat Atik) I said that our 101 contract farmers bought apartments in Denizli. Room “Dead Investment” said. I also “It is the task of the state to direct the farmer to invest” I said” he says.
Hit; own “rural development‘ explains the formula as follows:
“Of the 20-30 grapes we tasted, we went ahead with those that gave good yields. Young bonds were made. 80 out of 185 wine producers in Turkey are boutique producers. They bought it from Denizli and entered the market.”
Pamukkale’s second generation manager Selda TokatMember of the Board of Carrefoursa, who said that the Sava brand wines, produced 13 years ago on the initiative of , are only sold in their own markets. Murat Diner, He emphasizes that 100 million of the 350 million TL turnover from wine sales in the first 9 months comes from Sava.
President of the Wine Friends Association who said 70 percent of Turkey’s vineyards have reached the end of their economic lives. Dilek Bil said: “Our wine production has increased by 43 percent over the past 10 years, but our annual exports are stuck at the $10 million threshold.” says.
There is land, there is a farmer, there is production; The government has no strategy.
Shopkeepers entered the “market”
31 years Member of the Board of Carrefoursa, Deputy Manager for Investments, Dealers and Purchasing Cloud Batumi As he was strolling through the vineyards in the Güney district, 2 more dealer inquiries were sent to his phone.
Cloud Batumi
With a share of around 40 percent in the consumer staples marketchain marketIn the ” system, they launched a dealer application for the first time in 2020.
Asked for, “In 29 of the 43 cities where we have a total of 850 stores, 150 artisans have become Carrefoursa dealers. Only 50 of the 250 stores opening this year will be our own investments. We want to increase the number of our dealers to a thousand in the next three years.” says.
Batumi said that the local grocer and greengrocer can put the local product on the shelf at any time and they are free to choose which product to sell.What are the benefits of the dealer system for the consumer?‘ I ask.
His answer was:
“We had the opportunity to buy large quantities during the procurement phase. In addition to the product, logistics and marketing costs are also reduced. By lowering the cost from manufacturer to shelf, we are able to achieve a competitive price.”
The neighborhood shopkeepers, unable to compete with the burgeoning chain market for the past 30 years, have long since rolled down their shutters.
opened to international capital in the 1980s.marketWhen the inflation monster resurfaced in the market, traders remembered.
The biggest advantage of the three-letter convenience stores, which compete with the neighborhood markets in reducing their market expenses, is that they have a powerful influence on producers with the multitude of outlets they open.without buying“using their incoming power…
In the dealer model, this power is transferred to the craftsmen.
The trader model can give artisans the opportunity to return to the fields.
More importantly, it can be a supporter of “in situ development”.
The product produced in the environment can reach the consumer without high transport costs.
Meanwhile, local artisans can reduce price hikes by using the bargaining power of a large purchasing group.
of tradesmendealer“It takes capital.
In order for the department, the shelving and store layout and the digital infrastructure to reach the Carrefoursa standard, investments must be made.
In this regard to the dealers “serviceBatumi, who said they gave, talks about three types of traders.
The first of these is the scales of the neighborhood grocers; The conversion of shops between 75 and 250 square meters, the greatest demand for dealers comes from this category. The square meter cost is about 5-7 thousand TL.
The second is between 250 and 750 square meters.greatDealers in the category “. Its cost ranges from 4,500 to 6,000 lire.
At locations from 20 to 100 square meters, including gas stations,to expressThe square meter cost of the market opened in the category “opened market varies from 6,000 to 8,000 lira.
royal”market transformation“It requires huge investments. The square meter cost of the conversion is between 100,000 and 500,000 lire.
Asked for, “We pass on the standards and plans we set for our stores to the trader who can make that investment if they choose. If you want, we will do it‘ he shows the way.
Brand support from farm to shelf
Migros In the market, which also includes big players in the organized market such as detergents and groceries, individual brands entered the field.
Carrefoursa reached an agreement in 2008 with Pamukkale Winery, which produces in Denizli.
They enriched the grape varieties and invested in the vineyard.
This is how a wine brand was created that was only sold in their own shops.
Today, 40 percent of the company’s annual wine sales, which exceed 6 million liters, come from this brand.
In the fight against inflation of national capital only “exampleIf these possible moves become power politics through cooperatives, production will also become lush.
Serpil Yilmaz Click for All Items
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