While the desire to reach the consumer directly transformed industries, it also brought with it a shift in the corporate workforce. Media and tech companies’ desire to have the best talent is now making them compete against each other when it comes to recruitment. So which company pays how much?
The offering of streaming services to consumers has woven technology and media together, encouraging media companies to think like tech platforms and tech giants to focus on content. Finally, the workforce that media and technology companies are looking for has changed a lot.
While Disney, Netflix and Spotify now want to reach the user directly, they are also faced with the choice of employees. As media and tech giants increasingly compete for their workforce, Insider also analyzed the latest payout data to see how much the industry’s big players are offering top talent.
Data released by the U.S. Department of Labor’s Office of Foreign Labor Certification shows how much companies are offering to pay employees they want to hire on a work visa in the United States.
Payment dates for October 1, 2020 and December 31, 2021 were examined across companies. Netflix, Hulu, the New York Times, Snapchat owner Snap, TikTok and its parent company Bytedance, Amazon’s live-streaming platform Twitch, and Warner Bros. The discovery came under scrutiny.
SPOTIFY
Music-streaming company Spotify is reportedly offering base salaries ranging from $75,440 to $293,356 per year for certain positions in the U.S., based on fees for 133 foreign employee certification applications.
The vast majority of salaries went to positions in New York and Boston, but Spotify now allows employees to work from anywhere.
In addition, the Swedish company said it would continue recruiting in April. The company said it is focused on the technology and product side of the business, with more than half of its new hires in research and development roles. He is also building up sales and marketing staff.
TICK TOCK
Short-video app TikTok and its parent company Bytedance are reportedly offering base salaries ranging from $30 an hour to $400,000 a year for certain positions in the US, based on the fees of 256 certification applications from foreign employees.
Most salaries are for positions in the company’s offices in Mountain View, California.
TikTok has become a major player in technology and media in recent years. According to the company, its user base has seen a huge increase in 2021, surpassing one billion monthly active users worldwide. In order to meet the increasing demand, staff is hired. As of March, the site listed approximately 1,600 job vacancies across the United States.
The company, like some of its peers, has not yet commented on whether it will withdraw hiring amid the economic downturn.
HULU
According to Disney’s US publisher Hulu’s fees for 57 foreign employee certification applications, the streaming platform offers salaries ranging from $93,150 to $208,000 per year.
Most salaries are awarded to technical jobs, including data scientists and software developers. Hulu also has roles like marketing analyst and content manager, but many of those jobs are now part of Disney’s broader streaming division.
NETFLIX
Streaming giant Netflix has offered base salaries ranging from $40.45 per hour to $800,000 per year for certain positions in the US, based on the fees of 240 foreign applicants for employee certification.
Netflix’s workforce has grown rapidly in recent years as the company hired staff to support its growing content efforts and, more recently, gaming. Last year they added 1,900 full-time employees and ended 2021 with 11,300 employees worldwide.
However, after announcing the decline in subscribers, the publisher recently took new measures and laid off departments such as marketing and animation.
NEW YORK TIMES
According to the New York Times, the fees were received from 60 foreign employee certification applications; It offered base salaries ranging from $70,000 to $306,000 per year for certain positions in the United States.
Most positions were in New York, with a few in California, North Carolina, and Texas.
The media company recently acquired sports website The Athletic and hit game Wordle, which has morphed into a phenomenon along with its growth moves in recent months. The news section of the newspaper has also been expanded in recent years. Around 1,700 journalists currently work there.
SNAP
Snap, Snapchat’s parent company, offered base salaries ranging from $50,315 to $500,000 per year for various positions in the US and even $1.95 million for one person, based on the fees of 303 foreign employee certification applications.
Salaries were primarily offered for data, engineering, and product jobs, as well as some marketing positions, with jobs also being based in Santa Monica, Seattle, Mountain View in Silicon Valley, San Francisco, or New York.
PULL OUT
According to the fees of 84 foreign employee certification applications from Amazon’s live-streaming giant Twitch; The company offered base salaries ranging from $60,174 to $201,968 per year for certain positions in the United States.
Most salaries were paid for data, engineering, and other technical jobs in San Francisco, California.
According to analytics firm Rainmaker.gg, the company hit 1.9 billion hours of watch time in February, down slightly from January’s 2 billion hours. Its rival Facebook Gaming reached 497 million hours of watch time in the same month.
WARNER BROS. DISCOVERY
Recently, Warner Bros. Discovery and WarnerMedia, which has combined to form Discovery, have offered base salaries of up to $300,000 per year for various positions in the United States based on work visa applications filed by both companies between October 1, 2020 and March 31, 2020 December 2021.
Data includes 58 salaries at WarnerMedia and 80 salaries at Discovery.
Warner Media and Discovery Inc. Collaboration Continues to Recruit: In April there were more than 360 online job openings at WarnerMedia and more than 300 open positions at Discovery Inc.
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